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Profound Medical Inc.
Mississauga, ON

Digital Marketing Specialist

Our mission is to Profoundly change the standard of care by creating a tomorrow where clinicians can confidently ablate tissue with precision; a tomorrow where patients have access to safe and effective treatment options, so they can quickly return to their daily lives. Changing the standard of care is part of our fabric. We are a group of energetic, problem-solvers focused on innovation, and looking to change the world. If you want to make a Profound impact with your career, here is your chance.

Job Title

Digital Marketing Specialist

Reports to Title

Senior Director Global Marketing

General Accountability

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to join our growing company. We are a small and nimble team looking for another Jack-Of-All-Trades to help transform Profound Medical’s digital presence. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role will have global responsibilities and will be reporting to the Sr. Director, Global Marketing.

Duties and Responsibilities

1. Develop and maintain strategies, content and report for website, SEO/SEM, email and

social media for both direct to health care professional and direct to patient

2. Design, build and maintain our social media presence

3. Create content for digital media

4. Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

5. Identify trends and insights, and optimize spend and performance based on the insights

6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

7. Collaborate with Health care professionals/Clinics/Hospital to elevate their digital marketing

presence and effectiveness

8. Collaborate with agencies and other vendor partners

9. Other duties as assigned

Education

University degree in marketing, digital or related field

Key Attributes (experience, skills and technical knowledge)

  • Minimum 3-5 years of proven digital marketing experience
  • Experience in health care/medical device/pharma an asset
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent written, verbal and interpersonal communication skills. Superb writing, content development and editing skills
  • Graphic design abilities an asset
  • Ability to think and plan strategically
  • Energetic, self-motivated, and results-oriented
  • Proven team player who is both flexible and adaptable
  • May require occasional travel, must have valid passport

Please visit our website to learn more about Profound Medical at profoundmedical.com

We thank you for your interest in Profound Medical. Please note only candidates that are short-listed will be contacted.

We strive to promote diversity and equal opportunity in the workplace and encourage applications from all qualified individuals. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require.

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Additional Details

Category: Advertising / Marketing
Location:
Profound Medical Inc.
.
Mississauga, ON, CA
L4W5K5
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Posted: Jun 08, 2017
Deadline: OPEN
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