Paid Media Specialist (PPC)

andm Digital Agency, a Toronto-based digital marketing start-up, is looking for a motivated go-getter to fill an available position as Paid Media Specialist. Tandm is a rapidly growing digital agency that creates and executes digital marketing strategies that enable organizations to reach new audiences and grow their market share. "We believe that every business deserves a chance to succeed in today’s fast-moving, connected economy. That’s why we set out to reinvent the way businesses incorporate digital channels into their media mix — and why we need forward-thinking people just like you."

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*Although we appreciate all that apply, only those that meet the outlined criteria will be contacted.

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Job Description:

The ideal candidate stays current on new developments in performance marketing and is passionate about the potential of Paid Media channels. As a member of the Paid Media team, you will join a group of experts specialized in Pay-Per-Click Strategy on Search & Social platforms, Data Analytics, and Conversion Rate Optimization. In this role, you will be responsible for the execution of Paid Media campaigns for clients across all channels.


  • Perform daily maintenance activities of Paid Media campaigns
  • Create & Lead Pay-Per-Click (PPC) Paid Media strategies for clients across Search & Social platforms
  • Work with the client and internal/external teams to manage Paid Media campaigns & deliverables
  • Refine and manage internal standards across all of the agency's Paid Media services
  • Create briefing & reporting documents for clients and internal/external teams
  • Conduct audits of existing Paid Media campaigns and identify opportunities
  • Execute bid changes based on performance
  • Conduct keyword research to define relevant keywords and build campaigns based on keyword research.
  • Assist in client communication when onboarding new clients
  • Continually research and define best practices for Facebook Ads, Google AdWords, & Bind Ads advertising.
  • Stay ahead of Paid Media trends, rollouts and changes
  • Create well-formulated, relevant, and inspired ad copy that generates clicks and conversions
  • Conduct market and audience research using digital tools
  • Create audience personas to increase the effectiveness of brand messaging and audience targeting


  • Strong commitment to Client Service and desire to exceed goals
  • Excellent written/verbal English communication skills
  • Advanced organizational and time-management skills
  • Excellent social, interpersonal, and relationship-building skills
  • Ability to work autonomously and as part of a team
  • Excellent analytical and problem-solving skills


  • 2+ years of Paid Search experience (Google AdWords & Bing Ads)
  • 2+ years of Google AdWords Remarketing experience
  • 2+ years of Google AdWords Shopping Ads experience
  • 2+ years of Display Advertising experience
  • 2+ years of Facebook Ads experience
  • 1+ years of Facebook Retargeting experience
  • 1+ years of experience using Unbounce, Instapage or similar
  • 2+ years of LinkedIn advertising experience
  • 3+ years of Agency experience
  • Certifications: Google AdWords Search Network, Google AdWords Display, Google AdWords Remarketing, Google AdWords Video (asset), Bing Ads, Google Analytics, HubSpot (asset)

Job Type: Full-time

Salary: $50,000.00 to $60,000.00 /year

Required experience:

  • Bing Ads: 2 years
  • Google AdWords: 2 years
  • Facebook Advertising: 2 years

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Additional Details

Category: Ad Agency
Tandm Digital Agency
Toronto, ON, CA
Map This!
Posted: Mar 05, 2018
Deadline: OPEN
  Apply Now (This company has requested a direct email with resume attached)

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