Social Media Specialist
TKEES is a fast growing company, we make amazing products for amazing people. Who would have thought the world’s best sandal brand would be in Toronto, crazy right? We make everything in sunny Brazil, with our office in the core of Toronto’s tech scene, Spadina and Adelaide.
TKEES lives at the intersection of traditional wholesale, retail and cutting edge e-commerce. We think of cutting edge not because of our platform (we run on Shopify) but because of how we look at customer experience and customer acquisition. We work and collaborate with some of the best teams around to deliver an experience second to none, and we need your help to make it even better.
TKEES isn’t just a brand. You’re not working for a company, you’re joining a family.
We care about what you’re making for lunch tomorrow, your favourite vacation destination, and the amazing date you had last week. We care about the little things. We care about the details. We care about work not being a chore.
So, you could work somewhere else, but why would you?
Do you live and breathe social all day, every day? Is building social community so ingrained you just can't stop? Do you take pride in your social listening and social engagement skills? We are looking for a highly a motivated and creative self-starter with experience and fanatical passion for social media and community management.
Create and manage content via content calendar, develop content pillars and tent pole events
Curate, amplify and repost positive media, partner content, and UGC
Schedule and post for corporate social channels
Integrate marketing initiatives with retailer activations including ecomm, and our Direct to Consumer website, amplifying a clear path to purchase
Strategically repurpose content created from Creative Team (where appropriate for channel)
Maintaining consistent social tone, persona and visual look/feel
Execute strategic fan engagement contests, encourage UGC
Collaborating with and support brand team in briefing internal creative team on social assets
Day-to-day community management, moderation, monitoring and responding to comments, questions, and brand hashtags across social channels (organic and paid), review sites, ecomm reviews and D2C reviews
Provide on-site activation support for events (example: retail) Analytics and reporting
Report on monthly analytics and key learnings for both organic and paid social, recommend ways to improve content, posting schedule, if hitting KPIs, etc.
Assist with managing Social Customer Care team and supporting day-to-day moderation
Help with crafting responses regarding crisis management and liaising with the Customer Service team to mitigate negative media buzz Point of contact for any negative buzz/social feedback
Who’s a good fit for this team
A strong communicator.
Someone who has superior attention to detail and organizational skills with the ability to deliver high quality, creative work, multi-task and manage deadlines.
A team player, able to work collaboratively cross-department and communicate with management. Qualifications:
2+ years' experience in social media strategy, execution and community management
In-depth knowledge and understanding of the digital space, social community platforms and best practices, with a passion for staying current on communications, social and content marketing trends.
Experience working on strategy development for social activations.
Knowledge of social listening tools (Sysomos, Facebook Insights, etc.) and paid advertising on social
Experience with graphic design tools (Photoshop, Illustrator), video editing tools (iMovie maker, etc.) an asset.
Job Type: Full-time
|Category:||Advertising / Marketing|
Toronto, ON, CA
|Posted:||Dec 04, 2018|
(This company has provided an external site for you to apply)