RYU Apparel Inc.
Digital Marketing Specialist
We don’t walk here. We run.
We take the stairs ‘cause it’s faster.
We have no time for the status quo.
Our mission is bigger than that.
Working from RYU's head office in Vancouver, BC. as our Digital Marketing Specialist, you embody what it means to be beautiful tough. You are passionate about creating the most disruptive product innovations in the industry while being supported by a team who is building an award-winning legacy as the world's next iconic global brand.
Maintain and adhere to the RYU culture and charter
Outfit 1,000,000 athletes globally by January 2020
Create the most talked about fitness brand in North America
Own email campaigns from end to end. Code, proof, test and schedule all RYU email campaigns, including weekly newsletters for RYU Members, Affiliates, Investors and Trainers
Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel
Increase revenue through email marketing channel
Create win-back and retention email campaigns to maximize engagement for email database
Create/mange email segmentation to improve revenue while decreasing opt-out/churn
Monitor deliver-ability to ensure best in class performance
Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the email channel
Track email best practices, monitor industry trends, and make recommendations
Create and implement strategies for list growth, increased engagement, and increased ROI
Website / Other
Manage all website forms and WordPress databases
Update Investor and other areas of website as required
Monitor Google Analytics for KPI related to website and ecommerce performance
Skills, Education and Qualifications
3+ years email marketing
Strong understanding of email marketing concepts and KPIs
Marketing communications diploma
Ability to build email content using HTML and CSS
Experience with Google Analytics, Mail Chimp, WordPress and Magento required
Familiarity with email best practices, industry trends, and CAN-SPAM/CASL
Experience in web and digital Push Notification systems
Experience with Photoshop / Illustrator an asset
2+ years of experience working in social media channels (Facebook, Instagram ...etc.)
Solid team player
|Category:||Advertising / Marketing|
RYU Apparel Inc.
Vancouver, BC, CA
|Posted:||Dec 06, 2018|
(This company has provided an external site for you to apply)