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RYU Apparel Inc.
Vancouver, BC

Digital Marketing Specialist

We don’t walk here. We run.
We take the stairs ‘cause it’s faster.
We have no time for the status quo.
Our mission is bigger than that.

Working from RYU's head office in Vancouver, BC. as our Digital Marketing Specialist, you embody what it means to be beautiful tough. You are passionate about creating the most disruptive product innovations in the industry while being supported by a team who is building an award-winning legacy as the world's next iconic global brand.

Objectives

Maintain and adhere to the RYU culture and charter

Outfit 1,000,000 athletes globally by January 2020

Create the most talked about fitness brand in North America

Email Marketing

Own email campaigns from end to end. Code, proof, test and schedule all RYU email campaigns, including weekly newsletters for RYU Members, Affiliates, Investors and Trainers

Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel

Increase revenue through email marketing channel

Create win-back and retention email campaigns to maximize engagement for email database

Create/mange email segmentation to improve revenue while decreasing opt-out/churn

Monitor deliver-ability to ensure best in class performance

Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the email channel

Track email best practices, monitor industry trends, and make recommendations

Create and implement strategies for list growth, increased engagement, and increased ROI

Website / Other

Manage all website forms and WordPress databases

Update Investor and other areas of website as required

Monitor Google Analytics for KPI related to website and ecommerce performance

Skills, Education and Qualifications

3+ years email marketing

Strong understanding of email marketing concepts and KPIs

Marketing communications diploma

Ability to build email content using HTML and CSS

Experience with Google Analytics, Mail Chimp, WordPress and Magento required

Familiarity with email best practices, industry trends, and CAN-SPAM/CASL

Experience in web and digital Push Notification systems

Experience with Photoshop / Illustrator an asset

Hootsuite certified

2+ years of experience working in social media channels (Facebook, Instagram ...etc.)

Solid team player

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Additional Details

Category: Advertising / Marketing
Location:
RYU Apparel Inc.
V6J 1M2
Vancouver, BC, CA
V6J1M2
Map This!
Posted: Dec 06, 2018
Deadline: OPEN
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