Amorepacific CA, INC
Toronto, ON

Laneige Marketing Coordinator

Responsible for LANEIGE Canada marketing activities that include managing local product launch and promotional calendar across all channels of distribution, supporting marketing operations and execution of 360° integrated marketing programs. Support in brand-awareness building with collaboration with PR and communications, social media, and interactions with all key stakeholders including retail partners and influencer/editors.

Principal Accountabilities

Marketing Specialist

  • Support in developing and executing annual and seasonal marketing calendar in conjunction with sales department and channel teams that detail product launches, promotional activities, sampling initiatives and collateral support
  • Prepare and help develop marketing meeting decks and go-to-market kit
  • Liaise with HQ on local market support, ensuring timeline of product development, copy, global assets for new products; and confirmation of new product pricing/cost/order quantities; monthly marketing communication report
  • Track product production schedule and manage readiness of go-to-market
  • Assist with new product and sample set ups, including internal and external set up forms and fulfillment of retailer requests
  • Manage annual and quarterly sampling plan for all channels
  • Partner with cross functional team members and agencies to ensure successful execution of local marketing plan
  • Monitor and track retailer and brand websites to ensure proper program execution and to ensure brand is being well-represented
  • Develop monthly marketing material including digital & social media content and manage asset delivery and execution
  • Liaise with PR agency on communication priorities and alignment with brand strategy
  • Work closely with PR agency to review influencer content, contracts and mailing list
  • Develop plan for store events including event tool kit and partner with sales team on activation protocols
  • Partner with education team to develop brand and product training tools, event protocols, and education collateral
  • Create project trackers, brief designer on creative projects
  • Prepare monthly marketing reports and manage ad hoc initiatives as required
  • Research and analyze market trends, competitive launches and activities
  • Schedule and coordinate shipments with external local vendors and warehouse
  • Participate in brand events in-store or other (press launches, influencer events, consumer activations)
  • Stay connected with the beauty, lifestyle influencer world and help identify potential influencers to build brand network

Key Experience and Skills

Qualification and Experience

  • Experience in beauty marketing preferred (2-3 years)
  • Bachelor or higher degree in Marketing, Business, Communications or related subject
  • Experience in marketing operations, brand communications and launch support execution
  • Knowledge of advertising and promotion
  • Understanding of customer and market dynamics and requirements.

Skill Sets

  • Strong communication and interpersonal skills
  • Willingness to travel and work in a global team of professionals
  • Strong written skills and ability to articulate conceptual ideas
  • Strong project management skills and ability to multi-task
  • Excellent organizational skills and work ethic
  • Good ability to problem solve and offer solutions
  • Sensibility to luxury and beauty

Personal Attributes

  • Strives for excellence in execution
  • Multi-functional and project management skills
  • Able to work under pressure and tight schedule
  • Willingness to travel and work in a global team of professionals
  • Adapt to changes and environment quickly
  • Positive team player
  • Self-driven and motivated
  • Passion for brands and luxury
  • Effective problem solver
  • Thinks innovatively and delivers new ideas
  • Ability to work independently/ be a self-Starter
  • Energizes and enables others
  • Demonstrates Learning Agility
  • Attentive to detail

Job Type: Full-time


  • beauty marketing: 2 years (Required)
  • advertising or promotion: 2 years (Required)


  • Toronto, ON (Required)

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Additional Details

Category: Advertising / Marketing
Amorepacific CA, INC
Toronto, ON, CA
Map This!
Posted: Dec 08, 2018
Deadline: OPEN
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