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Strawhouse
Kelowna, BC

Content Marketing Specialist

Are you an experienced email marketer and Content Writer? Are you excited by the opportunity to be the voice of a brand?

If so, we’re looking for a dynamic and motivated Email marketer to join our growing team! This is an exciting opportunity for someone who is energized by both big-picture strategy and the daily execution of industry-specific content. By leveraging existing expertise in Email Marketing strategy and measurement, the right candidate will collaborate with our technical team, to grow our list of dedicated subscribers.

Responsibilities:
Be the voice and main writer for our cannabis content brand

Determine target audiences, angles, copy, and images/video for new brands

Plan, create and collaborate with the technical team to build ads that drive sales for a variety of different products

Analyze campaign data to determine what works/doesn’t work to optimize the creation of future emails

Consistently develop new marketing skills and adopt new techniques and technologies that are relevant for media of all types

A Bit About You:
You are an experienced Email Marketer and copywriter with at least 2 years of hands-on experience working in a digital marketing agency or in an in-house digital marketing position

You have experience working with and can prove your skills with a sample of one or all of the following: Behavioural-based emails, Drip campaigns, Sales emails, Web content and landing pages, Articles and blogs

You have experience with Email delivery systems, Facebook Ad’s, and/or Google Display/Search

You have a university degree or a diploma in Marketing, Journalism or a related field (or you have a combination of valuable work experiences – Tell us about it in your cover letter!

Your innate curiosity about how things work always keeps you learning

You possess strong analytical and math skills, plus pay great attention to detail

You have very strong written and oral communication skills. (Bonus points if you speak another language!)

A Bit About cpgLAB:
cpgLAB is an incubator-accelerator for consumer packaged goods products focused on the direct to consumer e-commerce arena. We target monopolized markets, re-segment the categories and launch strategic brands based on industry-leading data.

We have a very diverse, result-driven, no-ego environment. We not only encourage new ideas but require them to thrive.

Neat stuff about us:
We encourage everyone here to ‘be themselves’. Our strength comes from our diversity. This means a casual office dress code and environment.

We are headquartered in downtown Kelowna, BC, with an office filled with rockstar coworkers for you to learn from.

We offer unlimited snacks and coffee, as well as team lunches on Fridays!

Comprehensive health and dental benefits.

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Additional Details

Category: Advertising / Marketing
Location:
Strawhouse
V1Y 6N6
Kelowna, BC, CA
V1Y6N6
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Posted: Dec 08, 2018
Deadline: OPEN
  Apply Now (This company has requested a direct email with resume attached)
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